Email Marketing Services For Your Business
More traffic to your website implies more leads, and if done properly, these leads convert to consumers, increasing your income. Are you curious about how you may accomplish this for your company?
Vanguard Online Marketing can develop a unique email marketing plan for your business in order to attract and convert more leads to consumers and convert one-time purchases into loyal customers!
Let’s Get Started On A Powerful Email Marketing Campaign For Your Business Right Away!
What Are Email Marketing Services?
Email marketing is a strong and efficient digital marketing technique that entails sending emails to an email list of new prospects, existing customers, or a segmented audience in order to convince them to purchase your company’s goods or services.
You may use email marketing to build your brand, advertise a new product or service, send out promotions, and stay in touch with your consumers. We’ll talk about this and other topics later.
We promise that our email marketing tactics in Vanguard Online Marketing will provide great results. We send out email marketing campaigns with useful and aesthetically appealing information. We also make certain that they are not sent out at random but are carefully prepared in advance
Frequently Asked Questions
Is email marketing simple?
Yes, email marketing is simple to handle. It gives you complete control over your campaigns, and you can connect with your target audience since you interact directly with them. This is one of the reasons why many companies in the United States choose to utilize it.
Does email marketing boost sales?
Definitely, despite the growth of social media marketing through Facebook, Twitter, and other platforms, email marketing still produces more sales. Every $1 spent on email marketing results in $40 in revenue.
Is Email Marketing Still Effective in 2020?
As of the writing of this article, email marketing was still the most effective way of generating leads and developing a devoted following. If done properly, it may offer up to a 4400 percent ROI!
Do I need an email marketing service?
We suggest that you utilize an email marketing provider that can assist you in creating amazing, high-converting email marketing campaigns so that you can concentrate on what you do best, which is operating your business.
Email Marketing As A Virtual Salesman On Autopilot
Take a look at these ten startling email marketing figures for 2019 and ask yourself why you are wasting another minute without utilizing email marketing as a revenue generator.
- Email marketing generates a 4,300 percent return on investment for companies in the United States. (Direct Marketing Association)
- Companies that use email to nurture leads produce 50 percent more sales-ready prospects at a 33 percent reduced cost. When compared to non-nurtured leads, nurtured leads provide a 20% increase in sales possibilities. (Hubspot)
- Small company owners believe that having an additional hour in their day to conduct their own email marketing (and other tasks) is worth $273/hour. (Constant Contact)
- You may get an average of $42 return on investment for every dollar invested in email marketing. (DMA, 2019)
- Marketers consistently rated email as the single most successful strategy for increasing awareness, acquisition, conversion, and retention. (Gigaom Research)
- Email conversion rates are three times greater than social media, with a 17 percent higher value in the conversion. (McKinsey & Company)
- Email is almost 40 times more powerful and effective in acquiring customers compared to Facebook and Twitter. (McKinsey & Company)
- 70% of respondents claim they always read emails from their favorite businesses. (ExactTarget)
- Ninety-five percent of people who opt in to get email communications from companies believe these messages to be somewhat or extremely helpful. (Salesforce)
- You just have 3-4 seconds to catch your readers’ attention and entice them to open and read your email. (Litmus)
Email marketing is unquestionably a science. When done properly, the data show that it is very valuable.
Advantages of Using Our Email Marketing Services
Email is by far one of the most popular methods for businesses to connect with their consumers. Here are a couple of reasons why you should include email marketing in your digital marketing strategy today:
Target a Specific Audience
One of the reasons email marketing is so effective is the ability to target particular groups as opposed to conventional marketing methods such as TV, radio, or print advertising, which reach a broad audience.
We can tailor our email marketing strategy to the requirements and desires of your target audience. This leads to increased click-through and conversion rates.
Increase Brand Awareness
Email marketing may help you remain at the top of your prospects’ and customers’ minds. This allows you to stay in touch with them at all times, regardless of where they are in the sales cycle.
We are aware of the information and promotions that we distribute so that your prospective consumers realize the value that your goods or services offer them until they make a purchase from you.
With Ease, Measure Results
The beauty of email marketing, and digital marketing in general, is the simplicity with which outcomes can be measured. As a result, email marketing firms may target particular objectives with their campaigns.
We constantly monitor our customers’ campaigns so that we can give them reports on which campaigns are doing well and which need to be improved.
We suggest email marketing to startups and businesses with low marketing budgets since it will not cost you an arm and a leg. You could do so much more with your money than you could if you spent it on conventional marketing techniques that involve printing, shipping, advertising expenses, and so on.
Email Marketing’s 5 Crucial Stages
Introduce new customers to your company and brand. It is the act of turning strangers into friends.
Speaking with your leads about what interests them and persuading them to purchase a related product or service from you.
Welcoming new consumers or clients and urging them to improve their experience by buying from your company again.
Learn what your consumers want to hear more about and what they want to purchase next.
Re-Engagement / Winning Back
Bring back former clients who have dropped out of touch or whose connection is no longer active.
Each step here builds on the previous one and seamlessly transforms strangers into friends, friends into customers, and consumers into repeat customers and passionate supporters of your company.
How We Achieve Success with Email Marketing
Email Marketing Campaigns That Are Unique
We think that each brand is unique, as are your prospects’ and consumers’ requirements. As a result, everything in your campaign is tailored to your brand, including the subject line, primary content, calls to action, and even the email design.
Content That Your Audience Will Find Valuable
We promise that we will only offer high-quality, useful material that your audience will like. We make certain that the material we provide is varied so that it does not seem as though you are just marketing to them. In every email we send, we aim to establish rapport, sustain engagement, and/or offer value to them.
Design That Is Visually Appealing
While the content is the “meat” of your email, the design is as critical. In reality, not only do you need a well-designed style, but you also need to optimize your email for mobile. This is critical since most users discard emails that are not aesthetically appealing on their mobile phones.
We employ drip campaigns because they are one of the most straightforward methods to increase revenue for your company. This approach entails sending a series of emails to prospects and consumers over a certain time period. It is also influenced by their position and behaviors.
Our Dependable Email Marketing Services
Strategy for Email Marketing
We will begin your campaign by creating a plan for your brand. It is critical for us to understand your brand and your target audience so that we can create the best campaigns for them. We discuss and decide the message that will work well with your brand, as well as how we will be able to offer value to your target audience at this point. We also establish a timeline for when we will send out the campaigns and track how your prospects progress through your marketing funnel.
Building your email list is the second stage in our email marketing approach. To do this, we will collaborate to develop lead magnets that will entice individuals to give us their email addresses. A lead magnet may be a physical or intangible thing that is of value to your target audience, such as pdf manuals, checklists, eBooks, a free trial, and so on.
Call-to-Actions on a Website
Once we have your lead magnet, we must advertise it to visitors to your website. Implementing call-to-actions, or CTAs, on your website is one method to do this. The content and design of your CTAs should be compelling enough to persuade people to perform the action you need. For this, we often utilize pop-up forms, sidebar forms, or floating headers.
In addition to website CTAs, we promote your lead magnets via search engines and social media. For this, we build a custom landing page to which the ad traffic is routed. Prospects will be asked to fill out an opt-in form on this landing page. This approach will undoubtedly assist you in rapidly expanding your email list.
Software for Email Marketing
To guarantee our customers’ success, we utilize the finest and most dependable email marketing software. If you prefer a different email marketing platform, we can always connect ours with yours if possible.
Newsletters via Email
We will send out email newsletters to your target group on a regular basis. These emails may include notices about future events, blogs, case studies, and other content. We ensure that they lead to excellent email deliverability, open rates, click-through rates, and conversion rates.
Maintenance of Email Lists
Email list management is another important service we provide. We monitor your email list and delete unengaged subscribers to ensure that they do not negatively impact your email deliverability, resulting in your email being marked as spam.
Email Marketing Reporting
As part of our email marketing services, we provide you with a detailed monthly report. The number of subscribers, open rates, click-through rates, and conversions are all included in this report. This information will aid us in determining the next steps to optimize or scale up.
Hire the Best Email Marketing Services
There are plenty of free tools at your disposal to help you get started with email marketing for your company. But you will need to be successful in creating appealing promos and determining the best time to send out excellent campaigns. Of course, as a business owner, you want to concentrate on expanding your company. This implies you’ll need to hire someone to handle your email marketing.
So, how about assembling a team of seasoned digital marketers? Vanguard Online Marketing is composed of experts that have been in the business for over 15 years and have both the expertise and education required to do the job correctly. We have a comprehensive technique for putting up email marketing campaigns, and the results are fantastic.
Talk to Our Email Marketing Experts!
Call Vanguard Online Marketing at 843-422-7458 for More Information!
Vanguard Online Marketing
766 Cornplanters Court, South Bluffton, SC 29910