Vanguard Online Marketing


FAQ For Online Marketing

Asking the right questions is what will take you to the place you need to be. Online marketing is now the most effective and powerful marketing tool for every business across the nation and the globe. We have your answers for FAQs on online marketing.

We want to answer the questions you have so you can change your business, get new leads and move higher in the Google and Bing search engine results. If you have further questions that are not addressed here, give us a call and we will get back to you quickly:

The internet has brought massive changes to the way we do things. From body lotion to a house, all of this can be purchased on the internet with just the click of a button. As such, it’s important for your business to have an online presence and build a brand that is highly exposed to your target audience.

With an online presence, your business or brand will be able to break the location boundary, thus making it possible for your customers to access your business from wherever they are: locally, regionally, nationally, or internationally.

Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.

There are three critical errors made with email marketing:

  • The first big mistake that businesses make is they often do not follow up with their emails.
  • The second error is business owners do not know what to email.
  • The third error is that the business owner does not know how often to email.

Pay-per-click (PPC) means you don’t pay to have your ad displayed; you only pay when someone clicks on it. Since only people who have an interest in your product or service will typically click on your ad, this is almost always the most cost-effective advertising choice compared to the CPM (cost per 1,000 impressions) option where you pay every time the ad is displayed whether or not anyone sees it or clicks on it.

The amount actually paid per click is based on a combination of bid amount and quality score from Google. The quality score is based on how relevant your ad is to searchers’ queries.

SEO brings businesses higher in search engine results pages, surpassing the competition. This means much more exposure through creating trust, authority, and dominance on the web.

The business that uses online marketing correctly will dominate its local area and have exposure not only locally but regionally and nationally. If your company seeks to have customers call you from down the street or anywhere in the country, Search Engine Optimization with Advanced Website Strategies will create bigger profits and leads than ever before.

This formula makes our business program the most powerful and effective

state-of-the-art marketing available in the business today.

The website should be simple and easy to read and enables the searcher to find exactly what they are seeking easily. Google rewards websites that are methodical and relevant to the keyword query of the searcher.

  • Legitimizes your business
  • Grow your audience reach
  • Effective for brand building
  • Help in customer conversion

Content is what helps your audience decide whether they will buy or interact with your product. It helps build your brand and get you in front of as many people as possible.

Great content enables you to get free organic traffic to your website, making you a key player in your industry. Search engines prefer high-quality content. Valuable and highly relevant content sets you apart in your industry and ranks higher with organic searches.

The social media platforms that greatly affect businesses are Facebook, Twitter, Pinterest, LinkedIn, and YouTube.

YouTube is the second most viewed website in the world, while the third is Facebook (first is Google).

Make sure to add relevant hashtags and embed high-value content across your social media platforms and to your website.

When it comes to marketing your business, images, and video speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.

Add that to the fact that 93% of all human communication is nonverbal, and it becomes clear that a visual online presence is critical.

Lead Generation is the solution. We use inbound techniques that make your target audience actually pay attention and move them down your sales funnel until they become paying customers.

We gather all the information that we need about your target audience—what is their common denominator, what makes them tick, what message should we put out that will get them to take your offer, etc. After this, we will design a lead generation campaign that will ensure your success.

  • You are able to keep your brand top-of-mind.
  • You make it easier for customers to connect with you.
  • You put in less effort and less money.

Consider the following before you decide on developing an app for your business:

  • Is there a market for it?
  • What value is it going to provide?
  • Do you have the time and resources to develop an app?
  • Will your business benefit from it?

We make sure that all your linking is correct. We also input photos or videos into the website, so they are correctly placed and inline with HTML coding.

  • Back-up of website
  • Software updates
  • Check the full site for errors and broken links
  • Site speed
  • Spam removal
  • Website updates
  • Functionality of website
  • Website hosting