Vanguard Online Marketing

Content Marketing

Targeted Content Created To Attract Your Customers

When it comes to digital marketing, content is king. Your content is what influences your audience’s decision to purchase or engage with your product or service. Whatever your business, your material must be flawless! It must be interesting and relevant to your target market.

Because Google is monitoring every second and every click, it must keep the visitor interested in your website. It is critical to use various materials for this. If your reader is interested in the content that you provide, you have the option to take them anywhere you want一lead them through your sales funnel and utilize the Call To Action to compel your visitor to take action!

Vanguard Online Marketing develops and formats content for your company, saving you time! While companies may generate their own material, Vanguard Online Marketing has a writing staff that creates unique and relevant content for your particular target audience. We regularly and properly publish your material to your website and social media channels. This provides you with the Google signals you need to rank while allowing you the freedom to do what you do!

Allow us to handle your content production and offer you peace of mind that your marketing is on point!

Why Should You Invest In Content Creation?

If you’re discussing content production and asking yourself the above question, it’s time to reconsider your marketing approach. Basically, there is no marketing plan without content production. So, why should you spend money on content creation?

1. Aids In The Development Of A Brand

To enable you to establish your brand’s identity, you need to create content. Content may be anything – a blog, a podcast, a social media post, infographics, videos, a webinar, a broadcast, and so on. You may produce several kinds of content to aid in the development of your brand. Everything you post on your website and social media is considered content.

2. People Look For Content

What would you do if you hear about something new and have no clue what it means? You look it up online! That is how things work nowadays. Search engines contain hundreds of thousands of web pages with information on virtually everything under the sun. As a result, you can’t disregard content creation.

3. Search Engine Optimization (SEO)

The greatest profitable investment you can make is in SEO. This allows you to obtain free organic traffic to your website and establish yourself as a significant figure in your field. Only high-quality material is accepted by search engines. Highly relevant, fresh, and unique content is what distinguishes you in your market and helps you rank better in organic searches. Furthermore, SEO offers the highest return on investment in marketing today.

Formats for Content Marketing

Content is not just the written word. It may come in the following formats:

1.  Blog Posts

Blogging is helpful not just for SEO but also for establishing connections with leads and consumers. It is unavoidable that your target audience would consider your brand throughout their buying choice if you offer quality content.

As a result, blogs are a low-cost method to offer value in textual form. Keep the following in mind while creating new posts:

  • Optimize your content for search engines.
  • Organize the subjects for your blog.
  • Maintain the relevance of your material to your goods or services.
  • Always do some keyword research to determine what consumers are looking for online.
  • Afterward, construct your new posts around your discoveries.

2. Video

Videos are becoming more popular these days. In the end, video is a highly adaptable medium, which is exactly what marketers require. In particular, they have the ability to produce a range of distinct kinds that leave consumers craving more. Considering that one-third of all online activity is spent viewing videos, the answer is straightforward: include videos in your content marketing plan.

Let’s check out some video marketing statistics that are included below:

  • Customers prefer to watch videos to understand more about a product or service, according to a recent survey.
  • Social video produces 1200 percent more shares than text- and image-based content on social media platforms combined.
  • Executives said they would like to watch a video rather than read an essay, according to a recent survey.

3. Podcasts

According to a 2020 study, 49 percent of 12-to-32-year-olds in the United States have listened to a podcast during the previous month, with an average of six hours of listening time per week. This is the reason why many companies and media entities have begun to produce and distribute podcasts of their own.

Podcasts offer you a great deal of freedom of expression since they may be on any subject of your choosing. In addition, you decide on other aspects of the podcast, such as the frequency with which episodes are released, who will be included on the podcast, where you will promote the podcast, and how long each episode will be.

4. Webinars

Engaging with audiences via webinars is an excellent method to engage your target market in a casual but educational and useful manner. Also, it provides you with the opportunity to include those amazing images you made using Canva or Visage into your presentations.

The opportunity to delve deeply into topics that your audience is interested in by hosting experts to discuss trends and developments, as well as to provide that critical human element that your audience requires to feel connected to your brand—and that element that they often cannot find through reading blog content alone—are two of the primary benefits of webinars.

5. Infographics

Infographics are visual representations of information and statistics in an easy-to-understand, graphic style. Infographics are a fantastic method to successfully convey your information because they use a combination of straightforward language, concise assertions, and clear pictures.

They are effective when you are attempting to condense an instructive and/or complicated subject down to a level that all audience members can comprehend.

6. Images

Images are shared rapidly on social media sites. On average, 15,000 GIFs are exchanged through Messenger, and 46,200 Instagram posts are published every minute on the internet.

You can use this powerful tool through the following:

  • Create a quote graphic using the main points from your blog article using Canva or Stencil software.
  • Create relevant and entertaining memes.
  • Create a short animation from a couple of still images by using Google Photos to do so.

7. Slideshows

If you’re already using presentations to promote your company, this is a great content type to add to your arsenal. Furthermore, with a SlideShare account, it is very simple to publish them online. Aside from that, SlideShare is an efficient method to generate traffic to your website, increase the number of Facebook friends, and increase the number of Twitter followers.

8. PDFs

Ebooks are yet another excellent method of producing material fast. When done correctly, an ebook may serve as a great lead magnet while also assisting your consumers in solving their issues.

If you intend to write an ebook, an in-depth blog post, or another piece of long-form material is an excellent beginning point.

9. Case Studies

Case studies are a kind of content marketing format that generates leads. They are another useful content marketing type that is becoming more popular. Customers that are interested in learning more about your company like seeing them. The purpose of this style is to demonstrate how your brand has assisted a client in solving a specific issue. It goes without saying that you may make use of them to highlight specific applications for your services and goods as well.

Certainly, consumers’ enthusiasm for customer case studies is understandable.

All things considered, this kind of material makes it simpler for people to understand how your business can bring value to their life.

Remember to use real-life examples when communicating with new leads if you want to truly connect with them. This will help you establish trust with them. Also, think about which consumers you’d want to highlight in a case study before you begin. Never hesitate to partner with people who have reaped substantial benefits from your goods or services.

How to Select the Most Appropriate Content Format for Your Target Audience

When it comes to content marketing, many companies discover that producing material that is relevant to their target audience is one of their most difficult tasks.

Content marketing success is dependent on not just selecting subjects that will connect with your audience but also publishing content in a manner that will have the greatest chance of being read and shared by your target audience.

The most important step in doing this right is to conduct extensive research on your target audience. When you have a detailed understanding of your audience’s preferences and motivations, as well as their online behaviors, you can develop a content strategy that is tailored to the needs of your specific audience.

You may start by taking a look at your analytics software and other audience information sources. You must determine which segments of your audience will be targeted by each of your content marketing initiatives.

You should think about the following:

  • Your target audience’s age and demography are important considerations. Millennials like short-form video, whereas older groups prefer long-form text, which makes short-form video an excellent format option if you’re marketing primarily to them.
  • What kind of content formats do they like to consume?
  • What information are they disclosing?
  • What websites do they frequent to pass the time online?
  • What social media platforms do they like to use? For example, a content strategy for an audience that is predominantly on Snapchat would look very different from a strategy for an audience that is predominantly on LinkedIn. Consider the aim of each piece of content as well – for lead generation, content such as ebooks, whitepapers, and webinars are more effective than standard videos or blog posts.

Information that is really effective in driving conversions may appear quite different from the content that is widely shared on social media platforms. While your first research should serve as a guide, it is critical to experiment and test in order to improve your content strategy and plan.

Hire Vanguard Online Marketing

Your content is the most valuable internet asset that you have for your company. Vanguard Online Marketing can assist your company in developing a content strategy that will not only show that you are intelligible in your industry but will also demonstrate to Google that you are the authority in your field, allowing you to rank higher in search results.

Whether you need to produce films, blog articles, graphics, or social media postings, we are the “go-to” digital firm for you to turn to. Because we have decades of combined expertise in internet marketing, we will assist you in developing relevant content for your target audience.

Vanguard Online Marketing is a leading provider of Content Marketing services. Contact us now or schedule a free consultation online, and we will get back to you as soon as possible.

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Contact Vanguard Online Marketing at 843-422-7458 Today!

Vanguard Online Marketing
766 Cornplanters Court, South Bluffton, SC 29910