How Do You Optimize Your Website’s Performance?

website optimization service

Website Optimization Service

Your website is a crucial business asset that helps potential customers learn about your brand and decide whether to buy from you or not. Customers today have a lot of choices, so it’s essential to give them the best website experience possible to get them to buy. And in this situation, one of the most important things is how well your website works. This is where a unique website optimization service comes into play.

Website performance comprises many interconnected parts, such as how fast a page loads, how long it takes to get the first byte, etc. In addition, people expect a website to look nice, be easy to use, and load quickly. If your website doesn’t meet their needs, they will leave and probably never return. This is why website optimization is essential. 

Vanguard Online Marketing knows how important these parts are and how we can help you keep an eye on them and improve them so that users have a great time. So give them a call today to find out more!

Need to Improve Website Traffic?
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6 Ways to Improve Website Performance

How a website works is essential. You want people to get something out of their time on your website. If you have an online business, you want people to read your blog posts, buy from your website, and use your web apps. Performance is a big part of the success of any online business because sites that work well engage and keep users better than sites that don’t work well. A website optimization service can help you with that.

Users’ Expectations of Speed

Users today have no patience for websites that take too long to load or don’t work well. According to studies, about half of people who use the internet expect a site to load in less than two seconds. People usually leave the site if it doesn’t load in 3 seconds. Even scarier is that 40% of shoppers unhappy with how an online store works or how long it takes to load will go elsewhere.

Uptime Reliability

Uptime is the most critical measure of how well your website works. Website uptime is the time a website or web service is available to users over a given period. Providers figure out the ratio by dividing the available time by the total amount. They do this in monthly or yearly chunks. Even though 100% uptime is the goal, 99.999% uptime is considered high availability in the business world.

Uptime is critical because visitors won’t be able to use it if your website is “down” (not accessible). In addition, your business will lose income if you run an online store, publish content, or offer Software as a service (SaaS).

Time to First Bit (TTFB)

The time to first byte (TTFB) is how long it takes to get the first byte from the server. Requests are sent by browsers and then get to the web server where logic and databases are involved. When done, it sends the response back to the browser. So TTFB measures how long the browser request had to wait for the server to finish its logic. This is important for SaaS and content providers. It checks how well the backend code works, including how fast it runs and how well all the other backend parts work. You can test your web server’s speed by sending requests from different places. 

HTTP Requests

Browsers ask to see your pages through Hypertext Transfer Protocol (HTTP) requests. When a browser loads your web page, it sends an HTTP request to the web server for the page specified in the URL. Then, as the HTML is sent, the browser reads it and looks for recommendations for more images, scripts, CSS, etc. Every time it receives a request for a new element, another HTTP request is sent to the server. Therefore, the more your page has images, scripts, CSS, etc., the more requests it will make, making it take longer to load.

Optimize Images

Images can be significant, making it take longer for your website to load. Because of this, you need to reduce the file size of the photos, logo files, graphics, etc., used in your blog posts and other content. The good news is that you can significantly reduce an image’s size without losing quality. If you use WordPress, use a plugin like EWWW Image Optimizer to optimize your images as you upload them (you can also optimize them in bulk in Media Library).

Start to Use CDN

A content delivery network (CDN) is a group of web servers in different places that work together to send content to users more quickly. Usually, a measure of network proximity is used to decide which server to use to send content to a specific user. For example, the server with the fastest response time or the fewest network hops is chosen. You’re sending your content to different parts of the world, and the speed of delivery doesn’t have to depend on how close this part of the world is to your web server. A content delivery network (CDN) that is up and running uses servers in multiple data centers. By choosing a CDN hosting service instead of a standard one, you can ensure that the content is sent from a server near the end user.

Frequently Asked Questions:

Why Should You Optimize Your Website?

When you optimize your website, you get more people to visit it and help visitors become leads and customers. Targeted conversion rate optimization lets you make personalized experiences for different types of visitors and help them reach their website goals.

Why Should You Improve a Website?

Spending more time ensuring your website is set up for conversions will bring you more visitors (along with other factors mentioned). If they like your website and find it easy to navigate, they’re more likely to tell others who might be potential customers of your services.

Why Do Websites Become Slow?

Websites become slow when there are too many people on them. A web server can only accommodate requests from several people at any given level. After that number, the page will take longer to load. The slower a website is the more people who visit it. If the website gets more visitors, the service providers might need to put more resources into it.

Website Optimization Experts

website optimization serviceVanguard Online Marketing services can assist you in establishing a plan specific to your business. With decades of experience and a team of experts, we’re marketing specialists in various industries. You can observe the efficiency of our expert-led, data-driven Internet marketing solutions in the achievements of our clients. Our clients have leveraged our expertise to increase leads and boost revenue through the years. For extraordinary results within your business, please use the effectiveness of our Digital Marketing strategies right now. Contact Vanguard Online Marketing directly!

Need Help Ranking Your Website?
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For a Consultation at 843-422-7458

Vanguard Online Marketing
766 Cornplanters Court South
Bluffton, SC 29910

Ed is a “google certified genius”... he studies it all the time and he knows his stuff. Not only did he get our business out there, getting so many hits on the listings he also got us to the front page of Google.

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